WINE MARKETING SOLUTIONS

Wine Marketing Solutions offers specialized marketing services to Vinventions’ customers to help them better marketand sell their wines. From packaging analysis to consumer insights and B2B solutions, we design tailored research and>analysis to help our customers sell their wines more effectively and profitably.

WMS programs include scientific marketing services, consumer insight initiatives, pricing analysis, brand developmentand positioning services, as well as personalized importer-to-market and winery-to retailer facilitation programs.

CONSULTANCY

Strategic marketing assistance to help wine brands increase sales or enter new markets

ONLINE STUDY

Unique online scientific software and methodology to evaluate the performance of wine packaging with consumers

CONSUMER INSIGHTS

Sophisticated and unbiased consumer analysis focused on improving sales & marketing effectiveness

Our scientific marketing program studies the effect wine-related stimuli such as labels, packaging, awards or sustainability claims have on consumer perception and behavior. Several global companies already rely on these innovative methods to better understand and influence target consumers.