Voice search has the potential to turn the world of brand advertising and brand power on its head, where it will become increasingly difficult to build brand loyalty. This can present itself as both a concern and an opportunity for wine producers, retailers, suppliers... and their wine brands.
Our current era finds women making modern history by uniting with a renewed and palpable urgency. While this trend may be too young to be measurable, it’s undeniable. In the wine business, it has materialized in a surge of activity among professional women’s organizations.
While traditional education is completely necessary and vital for certain roles and sectors of the market, it is questionable how relevant it still is for the industry as a whole.
It was the afernoon of Friday, Sept 1st when we realized, after months of hard work and organizing every little detail of our company’s rebranding, that the Brand Ambassador items would not get to our Argentinian plant on time for the internal launch event on Sept 7th...
What is social sustainability? It’s about the people—a company that aims to cultivate diversity, quality of life, equity, and leadership.
If you want to throw a verbal hand grenade into a conversation amongst wine pros, the best type of closure is arguably one of the most contentious debates.
One contributor to improving sustainability (and saving water) is the wine bottle’s closure—a seemingly small and often overlooked part of wine.
The story behind Vinventions new brand identity
Does shelf life also apply to wine? Right now, no wine label bears the words “best if consumed before…”
Nearly 50 years ago, the founders of Bodegas Godeval launched the RE.VI.VAL project to save the indigenous Godello grape and rebuild a wine community.